There are few outfits projecting some Trend or the other, or a short collection of them. Some of them are inspiring, some of them are bold – taking a great leap of faith, and some are tame or redundant.

But they remain in the realm of crystal gazing…with no responsibility taken on actual outcomes. At BrandIdea, we aggregate Trends from across the globe and with our access to granular data, we are able to spot the first ripples or the first flushes and bring them to you – as relevant to your business, geography, category and consumers. We give you a Sandbox to experiment with and enable you to check the possible or likely outcomes before you decide to take the plunge in adopting and investing in a trend.

Additionally, each Trend is linked to a set of Content or Case Studies, albeit in a different geography, that demonstrate the power of the emerging trend under evaluation.