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MOBILE SERVICES

Unlike the mobile phones market, the mobile services market in India is undergoing intense competition that’s giving the Management sleepless nights. Yet, along with challenges, multiple opportunities exist, when viewed with a granular lens.

  • Market Development – Penetration into small towns and rural needs to be driven by understanding of consumer behaviour which can vary dramatically within geographies; segmentation is crucial, and so is rural distribution
  • Higher Value Realization through robust marketing mix analysis – especially from smartphone users, the key task being to understand their spread across markets and tailor services to cater to them.
  • Shared Resource Efficiencies – severe pressures on ARPU demand that shared resources remain an integral part of operations, not just on tower optimization, but retail expansion as well. Predictive Analytics can play an important part in evolving a more realistic sharing of resources

Our Analytics Repertoire

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  • Market Penetration
    Potential & Reach Estimation
  • Retail Coverge Gaps
  • Market Segmentation
  • Consumer Segmentation
    (demographics, lifestyle, behaviour & psychographics)
  • Customer Lifetime Value /
    ARPU Optimization
  • Reach / Resource Management
  • Sales Force Allocation /
    Optimization
  • Content Usage
  • Personas
  • Trends
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