A booming and gigantic market - where demand still exceeds supply – presents its own set of challenges, primary among them being:
Market Penetration – marketers need to quickly identify and move into the many untapped smartphone upgradation markets.
Distribution Efficiencies – in a highly competitive scenario, with severe pressures on pricing, the challenge is to enhance retail coverage dramatically and move products to markets in the shortest possible time and the most optimized cost.
Product-Market Match – With higher growth coming from mid-to-small towns and rural,
Marketers are evolving stripped-down versions of urban SKUs with reduced functionality to lower costs. However, these pruned versions need to be matched to markets that will accept these, calling for various shades of customer segmentation and robust marketing mix analysis.
Identifying new retail channels - sheer size of volumes, and the need to be uniquely present, requires marketers to identify unconventional retail channels which they can usurp for themselves