While Insurance Companies are still in the process of putting into place measures that take advantage of IRDA stipulations of 2015, this is as good a time as any to set right some chronic imbalances which have plagued this sector, namely:
Mismatched distribution structure – both markets and skill-related.
Lacunae in leveraging channel partners optimally / Retail Coverage.
Pricing disparities which prevent the industry from leveraging value adds.
Gaping holes in customer service that gives the industry a tardy image and prevents leveraging of customer relationships for future up-sells.
All these are tackled by our Neighbourhood-level Marketing Analytics that allow you to zero-in to the right household across every city in the country and automate customized interventions that leverages CLM to the hilt.