While Insurance Companies are still in the process of putting into place measures that take advantage of IRDA stipulations of 2015, this is as good a time as any to set right some chronic imbalances which have plagued this sector, namely:

  • Product / Market mismatch - Marketing Mix Analysis
  • Mismatched distribution structure – both markets and skill-related.
  • Lacunae in leveraging channel partners optimally / Retail Coverage.
  • Pricing disparities which prevent the industry from leveraging value adds.
  • Gaping holes in customer service that gives the industry a tardy image and prevents leveraging of customer relationships for future up-sells.

All these are tackled by our Neighbourhood-level Marketing Analytics that allow you to zero-in to the right household across every city in the country and automate customized interventions that leverages CLM to the hilt.

Our Analytics Repertoire

  • Customer Segmentation
    (demographics, lifestyle & psychographics)
  • Agent Segmentation & Optimization
  • Cross-sell / Up-sell opportunities
  • Customer Attrition /
    Retention Prediction
  • Customer Lifetime Value
  • Agent /
    Sales Force Optimization
  • Sales Analysis
  • Channel Profitability
  • Personas by Risk appetite
  • Trends