Select extracts from Gartner Cool Vendor Report, 2014

"Using modern statistical modeling techniques, BrandIdea has been able to create missing datasets that marketers can integrate with internal primary and secondary sales data to improve their market reach, expand into rural areas and manage their distribution. In a three-year period, the provider has sourced consumer demographic information from almost 650,000 villages and 5,600 towns in India.

BrandIdea has developed a GIS-based, user-friendly interface that clients can use to navigate information with relative ease. The entire platform, which combines the GIS interface, embedded data and analytic services, is delivered to customers via a SaaS-based framework”