Can there be a more intense and chaotic category than the FMCG / CPG vertical that almost defines how the entire Indian Market, including unfairly other verticals, is looked at - 93% Unorganized and 7% Organized. As the saying goes, if you can handle the intricacies of the FMCG business, every other vertical would be a pushover. And Rural appears to be a vast ocean, where every drop of action only reinforces the difficulty of conquering it.

That is precisely what BrandIdea sets about doing - giving control and mastery of the Country's deep markets and myriad consumers, where value sought changes with every neighbourhood and every sub-category.

If you are a Sales Head, Marketing Head or the CEO, down to the Sales Executive incharge of a clutch of villages or a route, BrandIdea gives you the power & ease to seek opportunities and solve challenges at the click of a button. Sounds incredible? Ask for a demo and see for yourself.

Our Analytics Repertoire

  • Market Potential Estimation
  • Granular Retailer Tagging
  • Coverage Gap & Augmentation
  • Market Segmentation
  • Consumer Segmentation
    (by demographics, lifestyle & psychographics)
  • Category Share at granular levels
  • Planning & Optimizing Distribution
  • Optimizing SKUs with Recommendations at Retailer level
  • Rural Analytics & last mile Segmentation
  • Market Mix Analysis
  • Sales Analysis / Sales Force Efficiency
  • Personas
  • Trends