With a less-than-perfect Supply-side infrastructure, cheap imports and further compounded by discounting e-commerce sites, there can never be a better time to invest in Analytics that can optimize scarce resources:
Low product penetration, especially in smaller Towns and Rural, present a tremendous opportunity for tapping unmet demand through better retail coverage, optimal pricing and product-mix.
Distinctly high growth in organized retail can be leveraged with Neighbourhood Sales Analytics to drive footfalls and sales.
India’s maturing and booming urban consumers now perceive consumer durables as lifestyle products and are open to pay increased prices for better value; consumer segmentation, therefore, can lead to focused effort on such discerning buyers.
Easier financing options means that consumers will find it easier to upgrade / replace; opening up new markets for even higher priced offerings.
Optimizing distribution to meet the opportunities in new markets / new customer segments, specially rural distribution
Identify segments to cross-sell/up-sell, in highly urbanized centers.