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online-payment
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BANKING

Thanks to the rapidly galloping proliferation of mobiles, internet and digitization, even before the recent demonetization, Indian consumers – urban and rural, across social classes – are moving up the learning curve on online transactions, and most banks are anxious to keep pace with that curve.

BrandIdea Application stretches across the entire Marketing & Sales function, across the Customer Life Cycle and across all product deliveries.

Some of the key tasks that banks need to perform, in some cases almost simultaneously:

  • Prioritizing certain products/customers that are core to the bank’s strategy
  • Cross-sell / up-sell various products, with a clear evaluation of risk involved in each
  • Reduce time to respond to customer actions in view of their rising expectations
  • Optimise decision-making to maximize the bank’s profitability – ensure that every initiative is monetized
  • Innovate on products for unbanked population to grow segment profitably
  • Target High Net Worth Individuals for Wealth Management

Our Analytics Repertoire

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  • Market Potential Estimation
  • Customer Risk Management
  • Manage Churn
  • Heighten Experiential & Increase Loyalty
  • Sales Analysis
  • Marketing Mix Analysis
  • Identify hidden HNWI
  • Upsell & Cross-sell
  • Personas by Risk Appetite
  • Trends in BFSI
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