Thanks to the rapidly galloping proliferation of mobiles, internet and digitization, even before the recent demonetization, Indian consumers – urban and rural, across social classes – are moving up the learning curve on online transactions, and most banks are anxious to keep pace with that curve.
BrandIdea Application stretches across the entire Marketing & Sales function, across the Customer Life Cycle and across all product deliveries.
Some of the key tasks that banks need to perform, in some cases almost simultaneously:
Prioritizing certain products/customers that are core to the bank’s strategy
Cross-sell / up-sell various products, with a clear evaluation of risk involved in each
Reduce time to respond to customer actions in view of their rising expectations
Optimise decision-making to maximize the bank’s profitability – ensure that every initiative is monetized
Innovate on products for unbanked population to grow segment profitably
Target High Net Worth Individuals for Wealth Management