India’s automobile industry is poised at the start of an exciting phase of growth and is on the cusp of entering the top 5 slot in production of every category of vehicle. While this provides tremendous growth opportunities, it comes with its own challenges.

Consequently, manufacturers are contending with commensurate action to address them, viz, targeting under-served demographics such as young people and women, targeting rural – which has shown a higher growth rate – by improving distribution networks, addressing the faster-growing, more remunerative luxury car market through better one-to-one targeting and establishing after-sales support as a differentiation, offering better financing options to encourage the mid-market buyers and focusing on compact car segment, which is expected to double by 2019.

Our Analytics Repertoire

  • Market Potential Estimation
  • Market Segmentation
  • Customer Segmentation
    (demographics, lifestyle & psychographics)
  • Optimizing Distribution
  • Sales Analytics
  • Sales Force Efficiency
  • CRM
  • Trends
car key
car key