Market Basket Analysis
Association rules are concocted by examining the data for frequent patterns and using the criteria support and confidence to distinguish the most significant associations. Support is an evidence of how frequently the entries appear in the database. Confidence reveals the number of times the statements have been established to be true.
Goals:
Enable the user to find trends and  interesting patterns in the data
BrandIdea’s Implementation:
Predicting Consumer Behavior, Product Clustering, Market Basket Data Analysis